Jennifer Harris, director of marketing initiatives at the Rudd Center for Food Policy & Obesity at the University of Connecticut in the US, says that fast food companies combine social media and wacky dishes to hone in on young people, one of the biggest groups of fast food consumers in the US and the UK. She likens the snack-food-fast-food fads to vaping and energy drinks, which also target similar demographics, especially males between the ages of 13 and 24.
“Health is [generally] not their primary concern. Their concern is being cool, having their peers think they’re daring and exciting,” she says. “All their friends can see [on social media] they’ve bought and eaten this really cool new thing.” And then once something goes viral, it can be some of the most effective, cheapest marketing a company can use.
“These are part of a long tradition of companies creating new, slightly outrageous, fast food and snack food combinations – more cheese, more meat, more layers, adding sauces, [or] Cheetos, for crunch and a pop of flavour,” says food historian Young. “Fast food and snacks are typically marketed as fun and convenient – two things that appeal to many consumers.”
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October 17, 2019 at 05:34PM
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The bizarre rise of fast food fused with snack foods - BBC News
"fast" - Google News
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