On the television side, Sanders supporters were disproportionately more likely than supporters of Warren or Buttigieg to prefer “Family Guy,” a show favored by 75 percent of young adult men. Morning Consult 2020 election tracking data finds that while 16 percent of Sanders’ supporters are men under 30, just 5 percent of Buttigieg supporters and 6 percent of Warren supporters fall into that category.
The data also shows that Buttigieg and Biden supporters are much more likely, at 72 percent and 70 percent respectively, to be over the age of 45, which was reflected in their television preferences: Supporters of Buttigieg were more likely to be fans of “Jeopardy!” than Sanders supporters, while Biden voters had a net favorability of 53 points for CBS’ hit procedural “NCIS.” Both shows had more than 60 points of net favorability among those ages 65 and older.
Phillips said that Biden’s supporters might lean to the more traditional side in terms of pop culture preferences, likening the group to “CBS Thursday night programming — the least offensive thing on the planet.”
He added that the preferences of Sanders supporters highlighted things that would be enjoyed by young people (of the four candidates, Sanders has the highest share of supporters ages 18-29, at 33 percent).
The tastes of Warren supporters, who are disproportionately more likely to prefer “Saturday Night Live” and “The Office,” echo those of college graduates. Those with a bachelor’s degree were 8 points more likely than those without a degree to view “Saturday Night Live” favorably, and the difference was even greater when looking at “The Office,” with college graduates being 14 points more likely to view the sitcom in a favorable light. Fifty-five percent of Warren’s supporters have at least a bachelor’s degree, according to Morning Consult election tracking data.
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January 17, 2020 at 04:26AM
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Biden Fans Love 'Fast & Furious'; Fans of Warren and Sanders Prefer 'Joker' - Morning Consult
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